If your company’s first move is buying another tool, this episode’s for you.

I’m joined by Dylan Anderson (Head of Data Strategy, Perfusion) to unpack why so many data strategies fail before they begin — and how to build one that actually delivers.

Dylan’s worked with some of the world’s biggest organisations, helping them turn data chaos into clarity. His advice is refreshingly simple:

“Buying more tools doesn’t give you a strategy.”

In this episode, we talk about:
 ▶️ Why data strategy starts with people, not platforms
 ▶️ How honest technology builds trust
 ▶️ Why simplifying your stack beats automating chaos
 ▶️ The real future of AI — and it’s not chatbots

It’s a straight-talking conversation about cutting noise, making smarter technology choices, and building data foundations that actually deliver.